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In an exclusive interview Be a Fruit Loop in a world of Cheerios Shirt . after his keynote, Pinault explained that fashion’s long. held values of competition and exclusivity simply aren’t conducive to serious change. Instead, he believes brands should be sharing ideas and sources (and, in Kering’s case, working with suppliers to bring down the costs of new technologies to make them accessible to mid- and small-size brands). Designers don’t really have the luxury of disagreeing with him, either.

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The timing of Macron’s new coalition comes just a week after the Global Fashion Agenda reported that fashion’s sustainability efforts are actually slowing down Be a Fruit Loop in a world of Cheerios Shirt . There’s growing interest from consumers—the Boston Consulting Group reported that sustainability is becoming the primary driver of purchases—and an uptick in sustainable initiatives from brands, yet those efforts are being outweighed by the rapid growth of the global fashion economy. By 2030, the global apparel and footwear industry is estimated to grow by 81 percent, placing an unprecedented strain on already scarce resources.“Despite what we’re doing, things are not moving,” Pinault said. “I could understand it if we were the only company working towards this, but we aren’t. It’s amazing what some of the biggest companies are doing. But the results don’t work.” Evidence suggests that the current way of doing things—i.e., brands working alone, defining what sustainability means for their own purposes, and setting different goals—simply isn’t adding up. That’s where Macron’s mandate comes in: “We really need to define targets together. The first stage is to choose three or four objectives that are top priority for the industry and commit to working towards them together to find solutions,” Pinault explained. “I’m [confident] we will reach a level that none of us individually could reach by working alone.” (Later in the morning, his friend Paul Polman summed it up with an old African proverb: “If you want to go fast, go alone; if you want to go far, go together.”)
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