Model Duckie Thot took to Gardening Today’s Busy Schedule shirt. Twitter to say that while the industry is quick to cast her in campaigns and in runway shows, few brands are taking viable action to support the black community. Today, many are calling out Virgil Abloh, the creative director of Louis Vuitton menswear and founder of Off-White, for what they see as a meager donation to Fempower. The reality is that fashion is an industry that benefits from commodifying and appropriating black culture. Small brands are making an impact and leading on a community level, but there is more work to be done.
Gardening Today’s Busy Schedule shirt, hoodie, sweater, longsleeve and ladies t-shirt
[[mockup_2_|_Classic Ladies]]
[[mockup_1_|_Unisex Tee]]
[[mockup_3_|_Unisex Sweatshirt]]
[[mockup_4_|_Long Sleeved Tee]]
[[mockup_5_|_Unisex Hoodie]]
And then, well, that’s where we come in Gardening Today’s Busy Schedule shirt. Discharge ink removes the dye from the t-shirt. This exposes the natural colour of the cotton which is then ‘re-dyed’ using pigments that are resistant to the bleaching qualities in the discharge ink. The fibres of the shirt are recoloured so your t-shirt and print can breathe. Have a look at the photo below and you’ll see a close up of some discharge prints. As you can see, the finished product is still all t-shirt and no heavy deposit of ink, which is what you would get with a traditional plastisol print. There are, however, certain limitations to its powers: It won’t work on royal blue, kelly green and purple material. It gives interesting/great (depending on your taste) results on polycotton and triblend t-shirts, we’ll explain this further in the triblend discharge blog post, coming soon!If it were us, we’d go for a discharge print all the time, but it’s a matter of personal preference and it depends on your brief. Hopefully this post will help you out. Having said that, it’s hard to convey just how soft something is in a photo so if you want to drop by, you’re more than welcome. Be warned, though, we can drone on about this ink for hours! We are proud to say that we’re pioneers of discharge ink in Ireland and are the only commercial printer offering these super soft prints.
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