One element of the project Tequila Glue Holding This 2020 Shitshow Together shirt. James is keen to emphasize is that it’s simply logical. “I’m not actually very radical,” she adds. “I consider myself a pragmatic optimist. I’m not out here telling fashion retailers that they need to do this tomorrow—I’m saying there are three particular steps they can take.” Indeed, the proposition of 15% of Black-owned businesses sitting on the shelves of major retailers as a direct reflection of U.S. demographics is really, as James previously put it, the bare minimum.
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Filming was DIY not because it was trendy, but because there was no budget. The visuals are shoddy and lo-fi. The editing is janky. But it allowed Coppola and Cassavetes to experiment Tequila Glue Holding This 2020 Shitshow Together shirt. Cassavetes recalls the bloopers with fondness. If a camera got in a shot, that was ok: it became a part of the show’s personality. “We were the very beginning of [multimedia]. We weren’t trying to start a revolution or anything, but we didn’t have any money to start a show. We were like ‘Let’s take these cameras and let’s do these fun things,’” says Cassavetes. “I don’t think anyone else had really used a digital video as a TV show at that point. We didn’t care about making it look gorgeous or anything. It was really about the spirit of the show, the guests, and two young hot badass chics in a car.” Coppola shares that sentiment. “It was very scrappy and homemade,” says Coppola. “We were just getting our friends to help us.” Their friends, a circle of impossibly cool and very famous freaks and geeks, certainly did help, especially those in music.
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